Search engines have changed face of the Internet in just about ten years. Earlier, there were stand-alone websites that users could access only when they knew the addresses. In order to get a steady stream of traffic to their websites, companies invested a lot of their advertising funds into offline marketing techniques. Search engines have come up with a singular platform that brings all websites and all users globally to one common online marketplace. To be able to perform well in this virtual marketplace it is important to have a well-targeted marketing strategy, that is centred on an understanding of the way search engines work.

The crux of the challenge is, your website must rank higher than your competitors when a user searches for your products or services. At GBIM we have standardised a process of Search Engine Optimization (SEO) that can work wonders for your website. Below, we have run through the process briefly.

INITIAL SEO STEP

Keyword Optimization: The first step to the SEO process always involves researching to identify a set of keywords that are relevant to your business. These set of keywords are an anticipatory list that looks into the queries made regularly by your target customers, when they are looking for the product or service you’re marketing. Once we have identified a set of relevant and marketable keywords, we start optimising your website for those keywords. For instance, if your top priority keyword is ‘buy canon cameras’ then your website should primarily focus on selling these cameras in a few easy steps.

Website Analysis: While, doing this we also look in to the previous strategies used for Optimization of the website and probe the website for its requirements. Having a well-formed strategy for Optimization and marketing is integral to the SEO Process. At this stage we formulate a strategy that decides the nuances of the subsequent steps that we take.

Site Architecture: The architecture of your website is extremely important because it decides, how comfortable your users will feel navigating through your website. Often your user may leave your website just because they cannot find the thing they are looking for. We know that this is a sheer waste of lead traffic and hence work to build easy navigation, optimal interlinking, etc.

ON PAGE OPTIMIZATION

On page Optimization refers to the process of working on URLs, Titles, Headings, Hypertext Links, Body texts, etc for Keyword Optimization purposes. These factors directly control the ranking of your website on the search engine. On page Optimization at GBIM includes Title Tags, Meta Descriptions and Keywords, Hyper Text Optimization, Image Tag Optimization, Internal Linking, H1 & H2 Optimization, Canonical Tag, Robots.txt Validation, and W3C Validation.

CONTENT WRITING AND WEB MEDIA

It is often said in the SEO jargon that content is king. Having well-targeted quality content on your website can crank up your rankings easily and similarly having irrelevant content on your website can spoil its chances. Content, of course, does not only include written content, but also photo content, video content, power point presentation, graphs, charts, audio, anything. At this stage we focus on reviewing and creating optimised content for your website. The purview of the work includes website content writing, blog writing, article writing, press release writing, video creation, and power point presentations.

WEB 2.0 / SOCIAL MEDIA OPTIMIZATION

To put it in a nutshell this step involves ‘spreading the word.’ At GBIM we spread the word like a wildfire. We use several techniques to popularise your website through the social media space. These processes include social bookmarking, blog submission, article submission, press release submission, video submission, power point presentation submission, and RSS Feeds submission.

SEARCH ENGINE SUBMISSIONS

One primary thing to keep in mind while optimising a website is that at the end of the day the Search Engine has to first come to know that your website exists and there are x number of pages on it. Often, it is easy to forget the obvious, so we have a standardised process of submitting to search engines and other places from where the search engines withdraw information. We do Dmoz submissions, directory submissions, local search engine submissions, and other paid submissions as well.

LINK DEVELOPMENT ACTIVITIES

Search engines evaluate your website on the basis of the nexus it forms with other similar or related websites. The web, of course, is about building spider networks that allow for browsing. This is why link-building exercises are very important. At this step we look at setting up incoming as well as outgoing links to the site. The work involved in the process can be divided into creation of links pages, and sending manual link requests.

OTHER ACTIVITIES

This obviously includes all those things that are not covered in the other parts. Most importantly, it involves creation and submission of sitemaps (XML files that help search engine spiders index all your web pages). We work on Simple Site Maps; Google, Yahoo, and MSN Site Maps; and Google Base Feeds.

WEBSITE REPORTING AND ANALYTICS

We believe in maintaining transparent relationships with you and this is why we regularly furnish you with reports that help you quantify the progress. The reports and statistics that we look at are Google Analytics, Monthly SEO Reports, Comparison Rankings, and Weekly Work Updates.

Customer SUPPORT

We provide you constant phone, email, and chat support to clarify any doubts and queries that you may have at any point in time.