Social Media Marketing on Facebook and Twitter
Facebook, headquartered in Menlo Park, California, U.S., is by far the most popular social networking website and service. Facebook was founded in 2004 and it had grown to 845 million active users as of February 2012. As of April 2010, 41.6% of U.S. citizens were believed to have a Facebook account. People use Facebook to connect with their friends, to share status updates, to write on each other´s wall, to share photos and links, to post events, to join groups and fan pages, to write on each other´s inbox, to play games, and for many other purposes.
Twitter, christened 'the SMS' of the Internet´ is a microblogging service and a social networking site. As of 2011, the website had over 300 million active uses. People use twitter to read and send text-based posts that are restricted to 140 characters. These are called 'tweets'. The social networking site was created in 2006.
You should do social media marketing (SMM) on Facebook and Twitter because SMM increases the chances of your business going viral. Opening an account of Facebook and Twitter is free of charge, meaning you get to save on your advertising campaign. Facebook and Twitter expose you to a large global audience, meaning you are more likely to get a great ROI (return on investment).
SMM on Facebook and Twitter involves the creation of a profile for your business (a fan page). People who like what you have to offer will 'like' your page (Facebook) or 'follow' you (Twitter). You will have links to your website on your profile. SMM also involves the writing of quality content, the posting of regular updates, providing links with your other social media profiles, competitions, and the posting of pictures and videos. You also get to spy on your competitors, to increase brand awareness and to get feedback , which can help you in product development.
You should enlist the services of a SEO service like GBIM because you will get professionalism and you get to concentrate on running your business. You actually get to save money since you will not need to hire an in-house IT team for your SMM campaign.